We Americans like quick, instant results. During this past Presidential election, I eagerly awaited the state by state instant results based on scientific exit polls. The election was called for Donald Trump before the West Coast even finished voting. Instant results! I like that.
In sports, I like instant replay. I like to instantly read the game summary on my free ESPN app instead of waiting for the paper to be delivered the next day. In fact, I canceled my subscription over a year ago and refuse to pay their online service where I could read it instantly. Why pay when I get free instant summaries and analyses.
I like Jiffy Lube too. It’s quick, almost instant.
I like the instant blood glucose reading in 5 seconds from my glucometer too. And, I like the instant A1c results my endocrinologist gives me because of the machine he has in his office. Before, I had to wait days for my A1c from his nurse’s phone call.
I like instant and so do you.
What I don’t like is waiting for a long red right. If it’s turning yellow, I zip on through with a little caution of course.
I hate being put on hold or having to press 1 for English and then having to wait and lsten for what seems foreve to elevator music or advertisements while I stress-out waiting for a real person to talk with me.
I wish there was an instant weight loss pill too. Take two of these and in the morning, and you will have lost 20 pounds. Wow! Someone would get rich if that magic pill was formulated since two-thirds of us Americans are overweight or obese. And, most obese people like me want to lose weight like a NASCAR driver wants to win the Daytona 500.
Of course, there’s no shortage of magic weight loss pills, shakes, fad diets, miracle body wraps, and other gizmos on the weight loss market.
There is the multi-level weight loss market. Like diet industry pyramid schemes, participants are often asked to pay money upfront in order to enroll. The difference is that people in a weight loss Multi-level marketing scheme make money directly from enrollment fees AND by selling products. Weight loss multi-level marketing schemes are legal. Annoying, yes, but legal.
If you have a social media account like Facebook like I do and are on it at all, you’ve probably seen some of this stuff going around. Here is just a taste of some of the catchy advertisements I see regularly.
Shakeology is advertised as weight loss as shakes and smoothies that taste like a “sinful treat,” but are packed with protein, healthy fats and fiber. They also claim they will reduce food cravings, keep you fuller longer, and give you more sustained energy. This stuff is loaded with a ton of questionable ingredients that I don’t recognize. I definitely wouldn’t feel comfortable drinking it as a “meal” twice a day.
Another weight loss multi-level marketing scheme is Vi Superfood Shakes.
The Vi Lifestyle provides users with a complete menu of meals, drinks, snacks and supplements to guide them in completing one of the Vi weight loss “challenges.” These challenges range from a 90 day to 12 month time period and often focus on shedding a certain amount of pounds. The program seems to specialize in meal plans, but revolves around meal replacement shakes. They also make outlandish and out right false statements like, “less fat being consumed means less fat in the body.” Today, we well know that there are multiple types of fat and many of these fats are incredibly important for general health and even weight loss. As for their “Superfood” shakes? Like Shakeology, a lot of the ingredients are unrecognizable and processed into the formula.
Then there is this very popular product called Isagenix.
Isagenix focuses their sales on weight loss products, dietary supplements/meal replacements, snacks and even skin-care items.
If you read a lot of their ingredient lists, you’ll see that fructose is usually one of the first ingredients. It looks like someone didn’t do their research when creating a so-called “weight loss” product.
These are just a few of the miracle weight loss products pitched today. There are many, many others. Some even come with a 30 day money back guarantee!
I sometimes wonder if you could just drink an inexpensive McDonalds chocolate shake for breakfast, eat cottage cheese and fruit for lunch, have a small portion healthy supper, and achieve the same results as drinking one of those morning weight loss shakes.
The weight loss industry is BIG business. As a whole, it was a $64 billion market in 2014. Within that industry, commercial weight loss services are where most home and commercial franchise opportunities exist. They focus on specific diet plans, meals, products, and support networks. This segment of the weight loss industry earned $6.3 billion in 2015, and the prediction over the next few years is growth for this industry.
Consider that the real purpose of these companies is money!
In 2013, Forbes rated the vitamins, minerals, and supplements (VMS) industry as being worth about $32 billion a year. Every year, VMS companies rake in a total of $32 billion in revenue. Forbes also claims that number is expected to top $60 billion by 2021, so health and nutrition companies shouldn’t be slowing down marketing and selling their products anytime soon.
I’m not disparaging all weight loss supplements. We take a multivitamin, fiber capsules, CoQ10, and a few others that have been tried and proven. Plus, they are inexpensive. You can purchase them at the grocery store, Walgreens, and online like my wife does at Puritans Pride.
But, be careful. Nutritional supplements are not regulated or tested by the FDC. You and I could create and market our own supplement because VIM’s are treated more like “special foods” than Rx medicine. This just means that supplements aren’t considered drugs. They aren’t put through the same strict safety, scrutiny and effectiveness requirements that prescription drugs are required to undergo.
Our nutritional supplement world is totally under-regulated and under-researched. So, there’s a good chance that the supplements sold through these multi-level marketing schemes just won’t work. There’s also even a chance that they’ll be down-right dangerous.
My advice on these multi-level weight loss marketing schemes is two words. “Caveat Emptor,” buyer beware. There are no quick fixes or easy ways to lose weight.
Since there is only the hard way to lose the weight by consuming small portions of healthy food, eating meals regularly three times a day eating a mid-afternoon and evening snack of 100-150 calories, and exercising by walking an hour daily, the pounds come off slowly.
Don’t give up! You can be successful! Give yourself a pep talk. It’s not an easy journey! Stay with it. The pounds will come off!
I’ve started counting calories using my Lose It app. My goal is 1667 calories or less per day. That should result in one or two pounds loss a week coupled with walking. And, it’s working!
Losing 1-2 pounds a week is going to take months. Whew! I do wish there was a pill or shake for instant weight loss. It’s a lot of time and work to lose weight the right way!
Weight loss can wear on our emotions because it takes so long and it’s crazy sometimes. For example, the scale showed I gained a tenth of a pound yesterday morning from 232.7 to 232.8! I thought it should have shown a loss because I did everything by the book the day before!
I think our body has a mind of its own. I think fat talks. “I’m hanging on to you for dear life. If you think I want to disappear into thin air, you’ve got another thing coming, buster!”
But amazingly this morning, I weighed-in at 231.2! That’s a loss of 1.6 pounds in a day! 1.6 pounds! That’s inconceivable to me. What’s going on? I don’t have a clue!
But, on those days when no progress is evident, or there is a weight gain whether it be ounces or pounds, it’s easy to get discouraged. Real easy for me anyway. I analyze everything. Sometimes, I can’t figure it out. It just doesn’t make sense!
So, I say sometimes, “What’s the use. Eat, drink, and be merry, right? Yea, I’ll have that jumbo Marguerita. Fill ‘er up with those 600 calories cocked and loaded with tons of sugar!” I might as well indulge. I ain’t getting no where with this healthy eating stuff. “Here, have some cheese dip and a basket of chips while you’re at it!”
But I remember what my high school football coach preached, “Quitters never win and winners never quit.” Nope, ain’t quittin’. Rah-rah sis-boom-bah, We’re gonna win this game tonight!
Instead when the moody blues strike us, We need to give ourselves a pep talk. Bring on the marching band and cheerleaders! Rah-rah sis-boom-bah, We’re gonna win this game tonight!”
And, we will win! Plow through that line of weight loss stagnation. Back up ten yards and punt if we have to. Then, hold ’em. “Push ’em back. Push ’em back. Push ’em way back! Get the ball back and try again. Score that touchdown! “Whatta you want TD? What’s that? Touchdown!”
Whatever we do and no matter how discouraged we get, we can’t quit! I know there may be a lot of obstacles to hurdle over like an unsupportive spouse or significant other. Plow through them anyway.
I have a lot of obstacles trying to hold me back. My metabolism is slow as Christmas. I’m 66. Mine creeps instead of gallops.
Plus, I’m on meds that hinder weight loss. Blood pressure med? Check. Cholesterol med? Check. Insulin? Check. Weight loss pill? I wish!
But, I am determined to plow through. My endrocrinologist told me every ten pounds lost helps. And, if I lose enough, I can come off the meds or at least experiment with coming off these weight -loss hindering drugs.
Nope. Weight loss ain’t easy. But, I’ll hold my own pep rally, plow through the line of discouragement and depression, and eventually achieve my touchdown of 180 pounds even it takes 100 years! I’m not giving up and neither should you.
Who knows? Your scale may show a loss of 1.6 pounds in the morning! That’ll keep you going. Watching your weight go down little by little will keep you going too even on those cukoo mornings when you gain a little.
Don’t give up!
“Blessed is the one who perseveres under trial because, having stood the test, that person will receive the crown of life that the Lord has promised to those who love him” (James 1:12).
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Thanks for reading. I hope and pray you have been blessed and helped.